A key part of the Glass Halo approach to B2B marketing is the development of long term relationships with individuals […]
How to create a thought leadership white paper
Controversial marketing professor and writer, Mark Ritson, has once again stirred up a bit of controversy by describing content marketing […]
Why take on a part-time marketing director?
You know how it is. You’ve been doing your own marketing for a while now and – generally speaking – […]
How to get more referrals – the hottest new leads you’ll ever get
A word of warning. By the end of this blog on how to get more business referrals you may well want to throttle me.
The Power of Persuasion
I take my personal development pretty seriously and a critical part of my continuing professional development has come from the […]
When is the best time to send B2B email marketing campaigns?
This was the perfectly reasonable question posed by one of my clients this week. I think my response (in a […]
Reflections on a work placement with Glass Halo
For the last two months I have had the pleasure of working with English Language student, Florence Russell, on a […]
Simple lies and complex truths
I went viral on Twitter last week. Not on my business account, @Glass_Halo_Ltd, but on my own, rather more outspoken, […]
