A blog that has nothing to do with marketing. I wrote this for my local parish magazine and it got […]
BBC Countryfile Live: 125,000 visitors, 10,000 dogs, and 1 headline sponsor with no idea.
I spent Sunday at this year’s BBC Countryfile Live event with a few members of my family. I can recommend […]
Is this really the best Gillette can do?
Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]
In a nutshell – A Technique for Producing Ideas
When the mighty Drayton Bird recommends a book you can be sure of two things: It’s unlikely to have been […]
11 ways to screw up key account relationships
A key part of the Glass Halo approach to B2B marketing is the development of long term relationships with individuals […]
How to create a thought leadership white paper
Controversial marketing professor and writer, Mark Ritson, has once again stirred up a bit of controversy by describing content marketing […]
Why take on a part-time marketing director?
You know how it is. You’ve been doing your own marketing for a while now and – generally speaking – […]
How to get more referrals – the hottest new leads you’ll ever get
A word of warning. By the end of this blog on how to get more business referrals you may well want to throttle me.