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Is this really the best Gillette can do?

Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]
In a nutshell – A Technique for Producing Ideas

When the mighty Drayton Bird recommends a book you can be sure of two things: It’s unlikely to have been […]
11 ways to screw up key account relationships

A key part of the Glass Halo approach to B2B marketing is the development of long term relationships with individuals […]