This was the perfectly reasonable question posed by one of my clients this week. I think my response (in a […]
I’m currently putting together a training programme for a membership organisation to help their members generate and convert more leads. […]
Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]
When the mighty Drayton Bird recommends a book you can be sure of two things: It’s unlikely to have been […]
A key part of the Glass Halo approach to B2B marketing is the development of long term relationships with individuals […]
