Recruitment firms talk about the ‘purple squirrel’ candidate – that individual who perfectly matches the client’s very particular spec. I’m […]
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Is this really the best Gillette can do?Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]
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In a nutshell – A Technique for Producing IdeasWhen the mighty Drayton Bird recommends a book you can be sure of two things: It’s unlikely to have been […]
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11 ways to screw up key account relationshipsA key part of the Glass Halo approach to B2B marketing is the development of long term relationships with individuals […]
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