Gyms and others will promise New Year New You

New Year New Ideas? Copywriting clichés

Brace yourself. We’re about to see the next batch of January ads from hairdressers, recruitment firms, clothes stores, coaches, gyms and […]

Extracted tooth

Mind Your Language – Words Make Worlds

Last night I attended an event organised by one of my clients which looked at the relationship between organisations and […]

Why has my site disappeared from Google?

Have you suddenly seen your Google rankings plummet for no discernible reason? Did you put it down to yet another unannounced […]