Lead nurturing

Egg representing lead nurturing

Once you’ve got leads in the pipeline you’re not just going to sit back and wait for them to convert. Yet you might be surprised at how many organisations do just that.

We can build a professional lead nurturing system to take your leads from being prospects to advocates and beyond.

With sales cycles of six to 18 months in some sectors it’s important to keep in touch with leads and remind them of your services. We can help you do so persistently and engagingly, without becoming a stalker.

Your approach might include:

  • CRM systems and cultures
  • Marketing automation
  • Newsletters
  • Exclusive offers
  • Opportunities to meet
  • Client only events
  • Corporate entertainment
  • Gifting and celebrations
  • Keeping in touch strategies
  • Saying thank you