Traditional marketing communications techniques are based on getting a message out to an audience at a time when they have a reason and the resources to buy. Getting the right message to the right people at the right time is a science in itself.
Inbound marketing turns this idea on its head and aims to create an environment in which potential clients come to you when they have a need that can be solved by your services.
This means being easy to find through a strong online presence that features content that is remarkable, relevant, searchable and shareable. It might involve:
- Content marketing
- Website / landing pages
- Search Engine Marketing (SEO, PPC)
- Blogs and news
- Video and podcasts
- Social media
- Media relations (Online and Offline)
- Thought leadership
In short, it’s about producing materials that people want to read, watch, hear or see – usually because they provide a personal competitive advantage.
We’ve got a great deal of experience in providing quality white papers and research reports that get people talking. Get in touch and we’d love to tell you more.