Shaving Pot

Is this really the best Gillette can do?

Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]

How to create a thought leadership white paper

Controversial marketing professor and writer, Mark Ritson, has once again stirred up a bit of controversy by describing content marketing […]

Influence by Cialdini

The Power of Persuasion

I take my personal development pretty seriously and a critical part of my continuing professional development has come from the […]