Last night I attended an event organised by one of my clients which looked at the relationship between organisations and […]
Neuromarketing
75% of marketing decisions based on psychological experiments may be flawed
An article published in the journal Science this month casts doubts on the findings of nearly two-thirds of psychology research, […]
When a free report is too free
I first wrote the following post several years ago before Content Marketing became de rigueur. These days, some Content Marketers […]
