Recommendations and referrals are the most powerful marketing tool available to you.
Many companies – and countless sole traders – have flourished using nothing but recommendation and word of mouth.
For most, however, there comes a point where they need a step change in their client base and to look beyond their immediate network. So big number marketing kicks in and referrals and recommendations tend to get left behind.
A few facts to bear in mind:
- A referral is more than ten times more likely to convert to a sale than a cold lead.
- Most companies are happy to give a referral or recommendation.
- Yet, many have never done so for their best suppliers.
- The number one reason why companies do not give referrals or recommendations? Because they are never asked.
That’s why we recommend using requests for case studies, recommendations and referrals as a part of your integrated marketing strategy.
We can help you build these requests into your day-to-day business processes and advise you on how to use them most effectively.