We can be a bit opinionated here at Glass Halo. It comes from caring about what we do.
We tend to get a bit wound up when people talk about doing things ‘just for awareness’.
That’s all well and good if you’ve got a bottomless pit of cash to splash around. In the world of B2B services marketing, where budgets are tight and clients are savvy, marketing tends to be held to account.
Which is good news for our approach.
We believe all marketing must ultimately lead to more sales. Sometimes the link may be more direct than others, but ultimately marketing should pay for itself by generating warm leads and sales.
We’ve got experience in creating campaigns using the whole gamut of marketing communications channels. We combine both outbound and inbound marketing techniques to convert suspects to prospects in your sales pipelines.