Copywriting and writing

Pen and ink representing copywriting

The ability to write well is perhaps the most underrated skill in marketing, if not the whole of business.

Our consultants have written copy for brochures, investor prospectuses, websites, intranets, press releases, packaging, direct mail and more than one thousand adverts. Our house style is conversational without being cutesy, professional without being boring.

Too many people think business writing is about using jargon and stiff language. They think by bringing in words like ‘utilise’ rather than ‘use’ they can beat clients into submission with their cleverness.

It’s not the case.

We write copy to influence and inform, rather than impress.

This applies equally to our research reports, white papers, internal communications and strategies. We want all our copy to be engaging, easy to read and easy to understand.

If you want your target clients to understand you a little better, why not get in touch now?