I needed to explain the concept of the Unique Selling Proposition to a PR colleague last week. It’s easy to […]
Month: December 2014
Latest Blog Posts
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The joy of plalking – or should that be plawking?A blog that has nothing to do with marketing. I wrote this for my local parish magazine and it got […]
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BBC Countryfile Live: 125,000 visitors, 10,000 dogs, and 1 headline sponsor with no idea.I spent Sunday at this year’s BBC Countryfile Live event with a few members of my family. I can recommend […]
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Is this really the best Gillette can do?Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]
Recent Tweets
- "Only the mediocre are always at their best." Jean Giraudoux born this day (29 October 1882 – 31 January 1944) https://t.co/06cCwSEXwh252 days ago
- "I have not failed. I've just found 10,000 ways that won't work." Thomas Edison, Died this day in 1931 https://t.co/NeXgZMUzDQ263 days ago
- ASOS's social media cock up lets the cat out of the bag. #BadAds https://t.co/dFLRdVH12Vover a year ago
