I needed to explain the concept of the Unique Selling Proposition to a PR colleague last week. It’s easy to […]
Year: 2014
LEARN from your complaints – A framework for handling customer grievances profitably
Complaints are wonderful. They represent the most powerful form of market research there is, giving organisations an opportunity to build […]
The Hunch Stat of Notre Dame
I’m currently putting together a training programme for a membership organisation to help their members generate and convert more leads. […]
Hawke and Co have nothing to crow about
Apologies for the blurred imagery. Many of the offending Tweets have been deleted so I’m working off screenshots of screenshots. […]
Every Lidl Helps
The Intellectual Property Act 2014 for Marketers – You don’t always get what you pay for
Did you know the Intellectual Property Act 2014 came into force today (1 October 2014)? A straw poll of contacts […]
When a free report is too free
I first wrote the following post several years ago before Content Marketing became de rigueur. These days, some Content Marketers […]
How Pizza Express’ corporate inertia made them Twitter bystanders
I’ve been travelling on trains between meetings much of today and spent more time than is healthy on Twitter. Amongst […]
