Every Lidl helps

Is this really the best Gillette can do?

Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]
In a nutshell – A Technique for Producing Ideas

When the mighty Drayton Bird recommends a book you can be sure of two things: It’s unlikely to have been […]
11 ways to screw up key account relationships

A key part of the Glass Halo approach to B2B marketing is the development of long term relationships with individuals […]