I went viral on Twitter last week. Not on my business account, @Glass_Halo_Ltd, but on my own, rather more outspoken, […]
Copywriting
If you must have a strapline please don’t try to be clever.
Recruitment firms talk about the ‘purple squirrel’ candidate – that individual who perfectly matches the client’s very particular spec. I’m […]
New Year New Ideas? Copywriting clichés
Brace yourself. We’re about to see the next batch of January ads from hairdressers, recruitment firms, clothes stores, coaches, gyms and […]
Mind Your Language – Words Make Worlds
Last night I attended an event organised by one of my clients which looked at the relationship between organisations and […]
Drop the business jargon and write naturally
With apologies to the good folk of Afton Chemicals, I was somewhat depressed to see this sign outside their offices […]
Could this be the worst advert ever?
One of the many joys of Private Eye magazine is the mock classified section with its baffling array of improbable […]
Lost in Translation
Last weekend I spent a very pleasant few days in sunny Marseille, France’s second city and, it seems, a global […]
