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Simple lies and complex truths

I went viral on Twitter last week. Not on my business account, @Glass_Halo_Ltd, but on my own, rather more outspoken, […]

Gyms and others will promise New Year New You

New Year New Ideas? Copywriting clichés

Brace yourself. We’re about to see the next batch of January ads from hairdressers, recruitment firms, clothes stores, coaches, gyms and […]

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Mind Your Language – Words Make Worlds

Last night I attended an event organised by one of my clients which looked at the relationship between organisations and […]

Jolly_Gel_Advert-Bad_Ads

Could this be the worst advert ever?

One of the many joys of Private Eye magazine is the mock classified section with its baffling array of improbable […]

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Lost in Translation

Last weekend I spent a very pleasant few days in sunny Marseille, France’s second city and, it seems, a global […]