You know how it is. You’ve been doing your own marketing for a while now and – generally speaking – […]
Strategy
Business cases, project plans and other myths and legends
Several years ago I attended the most honestly presented training course I can remember. The subject was project management and towards […]
Stop worrying about marketing and simply do fewer things better
A quick glance at my Twitter timeline is a salutary lesson in my personal inadequacy. Thanks to the various gurus […]
When a PITA becomes a UPB
I’m a fan of Dentyl Active mouthwash. And I’m not alone – apparently it is now the number one mouthwash […]
