Recruitment firms talk about the ‘purple squirrel’ candidate – that individual who perfectly matches the client’s very particular spec. I’m […]
A padded but readable guide to creating content people will share Like most business / popular psychology books of recent […]
Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]
When the mighty Drayton Bird recommends a book you can be sure of two things: It’s unlikely to have been […]
A key part of the Glass Halo approach to B2B marketing is the development of long term relationships with individuals […]
