How to create a thought leadership white paper

Controversial marketing professor and writer, Mark Ritson, has once again stirred up a bit of controversy by describing content marketing […]

Influence by Cialdini

The Power of Persuasion

I take my personal development pretty seriously and a critical part of my continuing professional development has come from the […]


Simple lies and complex truths

I went viral on Twitter last week. Not on my business account, @Glass_Halo_Ltd, but on my own, rather more outspoken, […]