This was the perfectly reasonable question posed by one of my clients this week. I think my response (in a […]
Year: 2016
How to use Google Alerts to spot business opportunities
I was talking with a client recently about how we could make his company’s approaches to prospects more timely and targeted. […]
Business cases, project plans and other myths and legends
Several years ago I attended the most honestly presented training course I can remember. The subject was project management and towards […]
If you must have a strapline please don’t try to be clever.
Recruitment firms talk about the ‘purple squirrel’ candidate – that individual who perfectly matches the client’s very particular spec. I’m […]
Review: Contagious – How to Build Word of Mouth in the Digital Age
A padded but readable guide to creating content people will share Like most business / popular psychology books of recent […]
Don’t call us. We won’t call you.
Trevor Cooper is one of those actors you probably don’t know by name but you always recognise when he pops […]
New Year Revolution
How are the New Year’s resolutions coming along? If you’re anything like most* people you’ll be sticking with some, struggling […]
