Much has been said about Gillette’s The Best Men Can Be campaign, none of it more insightful than Mark Ritson’s […]
Scientific Marketing
75% of marketing decisions based on psychological experiments may be flawed
An article published in the journal Science this month casts doubts on the findings of nearly two-thirds of psychology research, […]
Digital marketing and what the General Election taught us
If the recent election taught us anything it’s that when you ask people about their intentions they either lie or […]
The Hunch Stat of Notre Dame
I’m currently putting together a training programme for a membership organisation to help their members generate and convert more leads. […]
Where Charles Dickens went wrong
Dombey and Son has rarely been dramatised on television. There was an extremely dull version in the eighties that put […]
