Prime positioning?

Posted by: Trevor Lambert / Posted on: 24-05-2015

Martin Shaw and Jenny Seagrove’s appearance at the Windsor Theatre Royal can’t have been particularly helped by this poster positioning […]

Why most exhibitions are a waste of time and money

Posted by: Trevor Lambert / Posted on: 14-05-2015

As I type, marketing managers from consultancies, recruitment firms, LMS software providers and coaching firms are no doubt enjoying a […]

Posted by: Trevor Lambert / Posted on: 12-05-2015

It was a treat to see Ian Golding speak this morning about his area of expertise – improving customer experience. […]

Posted by: Trevor Lambert / Posted on: 09-05-2015

If the recent election taught us anything it’s that when you ask people about their intentions they either lie or […]

Posted by: Trevor Lambert / Posted on: 23-04-2015

There are, I am told, 200 million blogs online as I write. So does the world really need another? You’ll […]

Posted by: Trevor Lambert / Posted on: 14-03-2015

A quick glance at my Twitter timeline is a salutary lesson in my personal inadequacy. Thanks to the various gurus […]

Posted by: Trevor Lambert / Posted on: 09-01-2015

Research by Professor John Sweller of the University of New South Wales suggests that when people see PowerPoint presentations that […]

Posted by: Trevor Lambert / Posted on: 14-12-2014

I needed to explain the concept of the Unique Selling Proposition to a PR colleague last week. It’s easy to […]