The marketing wisdom of my mother in law, my old headmaster and God

Dart Marina

We’ve just returned from an enjoyable and indulgent extended weekend at the Dart Marina Hotel.

The setting was beautiful, the food was good and the room was well presented so it seems churlish to criticise… But what the heck?

When we inadvertently slid the overlapping doors of our wardrobe the wrong way we exposed a strip of the rear door which would normally be hidden by the overlap.

The chances of exposing it were low – if you’re reasonably competent at opening sliding doors. We clearly are not. And our incompetence revealed that this narrow strip of wood had not been painted. The rest of the doors were beautifully finished but the painter couldn’t be bothered to return when the paint was dry and finish the job properly.

Does it really matter? Could it suggest an equal lack of detail to hygiene in the kitchens?

I recall one of my old head teacher’s assembly lessons in which he told the tale of a sculptor who had fashioned a statue for a great cathedral. He made an exceptional job of the front of the statue but as the rear was facing a wall left it rough and incomplete. For this lack of respect he was apparently damned to eternity in hell.

It was this sort of nonsense that put me off organised religion for life. But it might have been something the gods of marketing wouldn’t let him into heaven for.

Although I make a point of never visiting a hotel or restaurant where the waiters are paid more than I am, Dart Marina is a pretty posh pad and doesn’t hide its pretensions to grandeur.

Or as my mother in law might say: “It’s all fur coat and no knickers”.